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Communications Review.
People form opinions about you and your organization from a variety of
messages you send out: the way your phones are answered, the appearance
of your office, your bills, business cards, internal memos—all tell the
world who you are. Are those things communicating the image you
want, or are they accidentally projecting something else? Worse: are
different documents sending conflicting images? We’ll review it all to
make sure.
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Brand Strategy/Integrity.
You have a
brand, whether you intended it or not. How do people see
you and your organization? Strong? Professional? Fun?
Friendly? Youthful? Traditional? Boring? Stodgy? Confused?
We’ll make sure you’ve chosen the correct brand for success
and that everything you do clearly communicates that
brand.
- News
release writing and editing: with our “insider”
knowledge of the daily news cycle, we can show you how to
pique the interest of editors and reporters who are starved
for original ideas
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Pre-news interview coaching: We’ll make sure you’re
prepared for the tough questions someone is sure to ask, and
make sure you’re comfortable with the right answers.
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Appearance/grooming advice: With 30 years of coaching
experience, we know what looks right on TV and—even more
important—what doesn’t. Even more important now with HDTV.
- Web
site review & advice: Everyone has a web site. But do
your customers come back to your site again and again? Our
award-winning design team can show you how to make a great
first impression—over and over again!
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Crisis media counsel: We’re always available to help you
get through the bad times. We’ll show you how to turn bad
news into an opportunity to shine.
- Video
news release (VNR) review & advice: We’ve seen literally
thousands of VNRs. Most never reach a wide audience. But we
know the “insider” tricks that will insure the best exposure
for yours.
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